Head of Marketing
As an accomplished and results-focused marketing professional, Yolandé Young has recently been appointed as the Head of Marketing for IMPOWER PTY LTD. She has a broad knowledge base with over 11 years of experience within various industries such as Hospitality, Manufacturing, Mining, Mechanical & Industrial Design Software, and now Renewable Energy. Her expertise lies in successfully conceptualising, implementing, and overseeing innovative marketing strategies and campaigns to drive market impact and expansion for product brand positioning efforts. Taking a walk down memory lane during her career: While working for Dassault Systèmes GEOVIA, Yolande managed around ten events annually. One of which was a high-level conference for Mining Executives consisting of approximately 100+ people held in South Africa for 2018 and 2019. These events saw over 60% ROI for most of the mining events during her tenure with GEOVIA. She, too, supported the marketing elements of the largest 3DEXPERIENCE platform (Mining Software) implementation in Africa for Botswana’s Largest Diamond Mine Debswana Diamond Company. As Marketing Manager for MECAD Systems – SOLIDWORKS South Africa, she attained a record marketing ROI of 120% in just short of 8 months. And in 2015, she managed the creation and implementation of a new brand strategy for Charnaud & Co (Pty) Ltd. to structure and rebrand 100+ products to cement a cohesive corporate identity. In supporting this rebrand, she was too involved with the planning and implementation of a new company website to help build and promote the modernised marketing direction. Welcome to the team Yolande we wish you success as you grow with the organisation! #IMPOWER – Your leading engineering, procurement, and project management contractor in the Solar Energy industry.